Introducing Financial Forum with Mike Farley of EquipOne Mike Farley, president of EquipOne, kicks off his regular RentalWatch column by pointing out some of the most common mistakes rental companies make when attempting to stabilize their balance sheet. Also, get a sneak preview of topics Farley plans to cover next, including debt restructuring, matching head count to revenues and how to set fair compensation. Top Rental Firms Selling Significantly Less Construction Equipment This Year The major North American rental firms sold 57% less construction equipment, as measured by original equipment cost, in Q1 2010, than they sold in Q1 2009. Top Rental Chain Leaders Optimistic Despite Significant Declines in Q1 Revenues RSC is down 26%, United Rentals has dropped 20% and Hertz saw a decrease of 15.1%. Despite the numbers, corporate leaders express hope for future growth in the near term. Â EquipmentWatch Launches AED Green Book Online Edition EquipmentWatch, a leading provider of heavy equipment information services, announces the launch of its new, online edition of AED Green Book. Published since 1949, AED Green Book provides average rental rates for construction equipment from hundreds of rental distributors nationwide. Â The Toro Company Acquires Certain Assets of USPraxis Inc. The Toro Company strengthens its offering to the rental market with its acquisition of certain assets from USPraxis Inc., a manufacturer of outdoor power equipment, adding a dedicated lineup of stump grinders, wood chippers and log splitters to its product portfolio.