Complacency is fatal. To succeed moving forward, your company will need to embrace technology. It's not going away. If this is not really in your wheelhouse now, get to work because it will need to be very soon.
Become a partner to your customers in new ways. Make it easy for them to do business with you and become an indispensible resource for things like safety, training, service and asset management.
This is an exciting time to be in the rental industry. Take advantage of the opportunities that are out there. If you don't, your competition will.