Caterpillar's Video Makes Corporate Branding Fun

If you're like many in the professional world, the phrase "branding your business" gets you about as fired up as a high school trigonometry text book, and is almost as mysterious. Like so many other terms thrown around in the corporate world, branding sounds boring. But does it have to be?

In today's business climate, building your brand is vital to your success. You need to make customers aware of who you are, what you do, how you do it and why it's important to them. You need to be sure they're getting the right message. But how?

One way to brand your business is by communicating with your customers in a way that they enjoy; by making it fun. Caterpillar Inc. is doing just that with a video to kick off its new branding campaign. Check it out:

Why ?Caterpillar Videos Aim to Lighten Up a Heavy-Metal Image

The beauty of the message is that it's quick, effective and most of all, it's fun. Could you try something like this at your business?

Let us know what you think.