Each year, in addition to the weekly (almost daily) contact we have with contractors and manufacturers, Cygnus Business Media sends its editors into the field on what we call "reader calls." We visit contractors, spend some time with them, either on a job or in their office, and just talk about their business, the industry, and whether Pavement, National Pavement Expo, and National Pavement Expo West serve their needs.
This is a great opportunity for us to make sure we're on the right track, to learn about new trends, learn how work is done, and to gain some insights we might otherwise not have gained without a field visit. Many of our article ideas, seminar ideas, and any shifts in program or magazine emphasis are partly driven by...