Jenny is the editor of Rental magazine, a position she's held for the past 17 years. She's also the editor of Construction Zone Safety and IPAF Elevating Safety , two annual supplements targeted to the construction and rental markets.
Articles by Jenny
Exclusive: United Rentals CEO Says Technology Will Elevate Rental from Commodity Status
by Jenny Lescohier
April 12, 2013
Clearly, technology is a game changer. People have accessibility and I do...
Are Your Rates Set for Profitability?
by Jenny Lescohier
April 8, 2013
Rental rates increased 7% in 2012, according to Rouse Asset Services...
From the Field: Operator Presence System Sometimes Tricky on Older Walk-Behind Trenchers
by Jenny Lescohier
April 4, 2013
Brent Younker, president at Total Rental in the Portland, WA area, says...
Time for Turf Renovation
by Jenny Lescohier
April 1, 2013
Record high temperatures coupled with little rain permanently killed a...
AWP Manufacturers Work to Mitigate Price Increases to Customers
by Jenny Lescohier
March 21, 2013
The steadily rising cost of raw materials, as well as the effort to meet...
No Training, No More Excuses
by Jenny Lescohier
March 15, 2013
Getting North American equipment operators properly trained has...
2013 Aerial Industry Report: Will Replacement Turn to Real Growth?
by Jenny Lescohier
March 11, 2013
Rental magazine asked leaders of several major aerial work platform...
The Rental Show Highlights New Season of Growth
by Jenny Lescohier
February 19, 2013
The past few years have taken the rental industry on another upswing...
'Behavior Shaping' Leads to Success at Star Rentals
by Jenny Lescohier
February 5, 2013
Do anything for over 110 years and you're going to a learn a few things. At...
Lessons Learned from Longevity
by Jenny Lescohier
January 21, 2013
During my years as a reporter, I probably interviewed five people who...
Remanufactured Machines-Are They Worth a Look?
by Jenny Lescohier
January 10, 2013
In this climate, many rental business owners have given serious...
How to Ensure Your Customers' Safety When Renting Generators
by Jenny Lescohier
January 4, 2013
Generators can be indispensable for providing remote power to operate...
Milestones and New Beginnings
by Jenny Lescohier
December 31, 2012
Thirty five years ago, I was in third grade and Star Wars was...
How Will Rising Equipment Prices Affect Your Rental Business?
by Jenny Lescohier
December 13, 2012
As you consider your equipment acquisition plans for the coming year, there...
How to Select the Best Concrete Cutting Tool for Your Job
by Jenny Lescohier
December 11, 2012
Understanding the capabilities and limitations of concrete cut-off machines...
Cut-Off Machine or Diamond Chainsaw?
by Jenny Lescohier
December 10, 2012
By understanding the differences between cut-off machines and diamond...
Do Tier 4 Emissions Regulations Bring Value to Equipment Owners?
by Jenny Lescohier
October 31, 2012
Equipment manufacturers and industry watchers debate whether or not US...
Five Reasons to Use a Cloud-Based Backup
by Jenny Lescohier
October 13, 2012
What would you do if all of your client and project data was suddenly...
Want Inspiration?
by Jenny Lescohier
December 5, 2011
Showcase is more than just photos and words about random machines...
Options Optimize Skid Steer Operator Productivity
by Jenny Lescohier
October 17, 2011
Today's options can transform a skid steer from utility machine to...
