The Toro Company will realign its underground construction businesses to streamline marketing, sales and service to more effectively support customer needs. The company intends to combine certain aspects of the Ditch Witch, American Augers and Trencor businesses, all of which were part of its Charles Machine Works acquisition announced earlier this year.
“Throughout the ongoing integration process, we continue to be impressed by their market-leading position, strong product portfolio and best-in-class channel,” said Rick Rodier, group vice president, construction businesses at Toro. "It is these factors that have influenced our decision to concentrate on the Charles Machine Works’ product portfolio and brands in the underground product category going forward.”
In a related move, the company will wind down its Toro-branded large horizontal directional drill and riding trencher categories. With the addition of the Charles Machine Works companies to The Toro Company family of brands, there are many opportunities to leverage their strength in the underground market, while maximizing efficiencies and cost benefits. These actions align with the broader integration plan and will allow the company to rationalize its product offering in the underground construction market quickly and efficiently.
The Toro brand will continue to serve the growing rental and specialty construction markets with industry-leading Dingo compact utility loaders, concrete and masonry mixers, compaction equipment, and tree and specialty turf products.
Since closing on the acquisition, integration and the resulting synergies are progressing as planned. These strategic initiatives have been put in place to generate even greater efficiencies, while enabling the company to allocate resources to both the Toro and Charles Machine Works brands effectively. The moves also align with the company’s commitment to accelerating profitable growth, while extending its legacy of excellence.
