Comments on: More marketing… that doesn’t cost much http://www.forconstructionpros.com/interactive/2008/03/17/more-marketing-that-doesnt-cost-much/ Bringing you the voice of the construction equipment owner. Sat, 05 Jul 2008 20:41:12 +0000 http://wordpress.org/?v=2.3.3 By: Doug Mitchell http://www.forconstructionpros.com/interactive/2008/03/17/more-marketing-that-doesnt-cost-much/#comment-932 Doug Mitchell Mon, 17 Mar 2008 15:06:11 +0000 http://www.forconstructionpros.com/interactive/2008/03/17/more-marketing-that-doesnt-cost-much/#comment-932 Blogging and Video: It shouldn't take a $350/hour pro video studio or a $5k web page to accomplish what you can on your own (or with a bit of guidance). Ask 100 people where they go FIRST to find places to spend their money. You know the answer, Google. Becoming findable is NOT rocket science. It take a bit of creativity and a bit more dedication to the "new media" ways of doing things. I'd encourage every single construction company/contractor/equipment rental operation to blog and create at least a 1 minute "elevator pitch about what makes you...YOU! Within months you can go from unfindable "cob web site" to the top without paying a mint to the "16 year old who makes $20/k month running ads on the internet". Blogging and Video:

It shouldn’t take a $350/hour pro video studio or a $5k web page to accomplish what you can on your own (or with a bit of guidance). Ask 100 people where they go FIRST to find places to spend their money. You know the answer, Google. Becoming findable is NOT rocket science. It take a bit of creativity and a bit more dedication to the “new media” ways of doing things.

I’d encourage every single construction company/contractor/equipment rental operation to blog and create at least a 1 minute “elevator pitch about what makes you…YOU! Within months you can go from unfindable “cob web site” to the top without paying a mint to the “16 year old who makes $20/k month running ads on the internet”.

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