Construction Equipment Owner

I recently received a unique and humorus marketing mailing from Newcomb Construction, a general contractor and tilt-up firm in Madison, Wis. The mailing’s masthead reads “the FUNION,” which mimics another Madison original, the ONION. The tongue-in-cheek article describes a tiny building the firm was able to sell to a group of cookie-making elves. The article ends by alerting readers that Newcomb also has full-size buildings available for human tenants.

This type of commical marketing approach might not be traditional, but it certainly is a welcomed attention grabber in today’s not-so-comical market. Originality goes a long way in reeling people into your marketing strategy. Have you tried a unique marketing approach in your business that has worked well in spreading your message? If so, tell me about it by commenting to this blog post!

This entry was posted on Friday, May 23rd, 2008 at 10:47 am and is filed under Concrete Contractor. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.