Trucks as marketing tools gallery
Click thumbnails below for larger images.
Darrin Thornton, PolySteel Alternative Buildings Systems, Inc.
I made a decision to back my “local” Ready-Mix supplier and give all my business to him no matter what. We have several Big name suppliers in town. I went to Rock-N-Ready Mix (local guy with 13 trucks) and said If I sell more PolySteel forms then you will sell more concrete. Quite simple. So we put the logo on all the front and rear discharge trucks for three years now. I know I have gotten more looks and comments from “new” customers who saw the logo on the truck then went to the Internet and or the white pages and there the logo is again. Repetition and consistent message. Those trucks and mine are MOBILE Billboards. Best part I only pay ($80) for my sign guy to apply logos no other residuals to ready mix supplier.