Rental

Rental

Rental provides equipment rental owners and managers with the information they need to effectively manage their assets for maximum profitability. With this focus, Rental speaks to the one thing that unites all rental businesses, big and small, and that is the equipment itself. Rental also touches on the issues which are not related to equipment, but instead, relate to personnel, finances and more.


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April / May 2012
In This Issue
 

Doing AWP Rentals the Right Way

  • Metrolift owner Rick Dahl, left, is shown with members of his staff at the company headquarters in Sugar Grove, IL.

  • Shown above are, from left: Tony Moore, CFO; Nathan McDougall, safety director: Jacki Valdez, industrial sales manager; and Rick Dahl, owner and general manager.

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"Do it right the first time” is one of the primary professional goals that owner Rick Dahl promotes in the workplace at Metrolift, an independent rental house serving the Chicago area with lift equipment since 1991. From his commitment to his employees and customers, to safety, and even his diligent approach to complying with government regulations, it’s apparent Dahl believes in doing the right thing, and he doesn’t cut corners. In this day and age, it can be tough to succeed with such...
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