Jeep Pickup Truck Coming

Chrysler CEO Sergio Marchionne said in a roundtable discussion this morning that Jeep will introduce a “multipurpose” vehicle that will have a pickup truck-like bed in the back. Speaking of the Gladiator concept vehicle shown last year, Marchionne said, "There’s a better than 50% chance that you’ll get one."

Marchionne's care in avoiding calling this future Jeep a "pickup truck" underscores internal sensitivity to launching a product that might compete with Chrysler's Ram pickups.

So the question remains: will a Jeep pickup be available in North America, Ram's only real market?

(More from PickupTrucks.com . . . )

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