Hertz CEO Sees Rental-Pricing Improvement

Hertz Global Holdings Inc. Chairman and Chief Executive Mark Frissora said fourth-quarter car and equipment rental pricing had been improving from what the company saw three months ago.

Frissora said there could be more room for improvement next year. For equipment rental, Frissora said demand was strong in most major markets and pricing should improve in 2012 and 2013, moving closer to the level achieved in 2007 before the global recession. Frissora made the comments at the Bank of America Merrill Lynch Leveraged Finance Conference in Orlando, Fla.

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