RSC Wins as Firms Turn to Renting vs. Buying

As companies struggle to recover from a severe recession, Scottsdale-based RSC Equipment Rental has landed in a sweet spot, thanks in part to a new wave of frugality.

Because so many companies are renting equipment instead of buying, the volume of equipment rented out by RSC Equipment Rental Inc. rose 19 percent and rental revenue jumped 24 percent in the third quarter, compared with a year earlier.

And while many companies struggle to raise prices, RSC was able to increase its rates almost 5 percent to help increase revenues.

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