In advance of a busy trade show season, GE Capital, Dealer Finance announced it is doubling its sales force to support growing retail and wholesale demand for construction equipment financing.
GE Capital's lending to the construction industry grew 36% in 2011 and the outlook for 2012 activity is strong, necessitating additional staff. "The new hires will be spread across 10 regions in the U.S. to provide one-on-one assistance to our wholesale and retail customers when necessary," said Kristi Webb, commercial leader of GE Capital, Dealer Finance. "This enhanced coverage ensures that we're ready to assist dealers with financing options ranging from straightforward same-day funding to complex structuring."
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