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A free webcast from the Construction Marketing Association (CMA) will address the challenge of strategic marketing for construction brands and offer guidance on how to achieve market growth. The free webcast for members and non-members is scheduled for Thursday, March 15, 2012, at 1:00 p.m. CST.
CMA Chairman Neil M. Brown will focus on the importance of strategic marketing, new market and new product development, and marketing programs that emphasize new customer acquisition and customer retention strategy. Additionally, he will explain how market research, planning and various tools support strategic marketing.
"It is important to consider all the opportunities available for construction brands in order to develop and grow existing and potential business," explains Brown.