Equipment users across the world are in broad agreement over the most important elements of rental service, with on-time delivery, availability of equipment, equipment reliability, and on-site back-up from the rental supplier being consistently rated as the top four factors in the Attitudes to Rental survey conducted by International Rental News magazine.
Rental price was rated fifth out of eight factors in both North America and Western Europe, and was the least important factor in New Zealand/Australia. Even so, in the case of Western Europe and North America price was still rated as 'very important' by more than a third of respondents.
