American Rental Association (ARA) equipment rental store owners and managers as well as product suppliers to the industry remain optimistic about growth in the remainder of 2012.
More than 83% of those responding to ARA’s October 2012 economic survey expect annual rental revenues to at least equal 2011 revenues. More than 70% expect rental revenue to increase over 2011, including 38% expecting double-digit growth.
The increase in rental revenue also translates into positive purchasing expectations. Overall, nearly 90% of those who participated in the survey expect to buy at least as much new rental equipment as they did in 2011. Nearly 70% of the respondents plan to make more new rental equipment purchases in 2012 over 2011, with more than 35% anticipating a double-digit increase.