- 82% cost of the certification process
- 79% staff time required
- 75% time required for the process
- 74% overall perceived difficulty of the process
It is apparent that in the last four years many companies seem to have become more knowledgeable about the means and methods of designing and constructing green buildings and are less reliant on LEED as a checklist or a scorecard, as indicated by 52 percent of executives saying that they were only somewhat or not likely to seek LEED certification when undertaking a construction project. At the same time, 41 percent of executives thought it was at least somewhat likely that their companies would consider seeking certification under a rating system other than LEED if they constructed a green building. Of those executives who indicated they would consider another system, 63 percent said they would be extremely or very likely to consider seeking certification under ENERGY STAR, which highlights the importance of energy efficiency. It should be noted that building owners may elect to certify under more than one rating system.
"We've seen from our own work and the continuing growth of the green building market that in spite of this reduction in enthusiasm for LEED certification, respondents are still building green," said Deane. "While some respondents are relying on their own standards or are considering another rating system, LEED certification remains the most widely used third party verification of achievement that is recognized by consumers and that can be used to market and promote a property."
When asked what length of payback period would be acceptable when considering green features, 44 percent of executives said they would accept five years and almost 80 percent of executives said they would accept a payback period of five years or longer. Despite the acceptance by most executives of an extended payback period, 6 percent% of executives still felt that the length of the payback period was an extremely or very significant obstacle to the construction of green buildings while 62 percent cited higher construction costs.
About the survey
Turner's 2012 Green Building Market Barometer surveyed 718 executives in October 2012. The executives participating in the survey were from the following principal types of companies:
- architecture (49%)
- construction (19%)
- real estate consulting (11%)
- corporate owner-occupant (9%)
- developer (9%)
- engineering (9%)
- real estate owners (7%)
- corporate tenant (3%)
- broker/real estate service provider (2%)
These percentages total to more than 100 percent since some companies were involved in more than one industry segment.
Contact Turner Construction to view the full report.
About Market Barometer
Since 2005, Turner Construction has conducted bi-annual surveys of executives on green building issues. The surveys provide insight into how industry executives view environmentally sustainable buildings and the growing awareness of its importance in today's construction industry. The surveys show how opinions on the subject have evolved and give an indication of trends by comparing responses to similar questions over time. Turner believes that it is of great importance to monitor attitudes and opinions on this subject.