Despite the downturn in the Chinese construction-equipment market, attendance at bauma China 2014, the 7th International Trade Fair for Construction Machinery in Shanghai, grew 6% to 191,000. International buyers at the event, held November 25 to 28, were strongly represented; the number visitors from 148 countries outside China rose 12%.
Point of reference: bauma China 2014’s attendance is 48% larger than that of Conexpo-Con/Agg 2014 in the U.S., and 3,100 exhibitors in Shanghai exceeded the number in Las Vegas last March by more than 50%.
Li Fangyu, vice president of marketing in China from Volvo Construction Equipment, spoke highly of the show: “Bauma China 2014 is taking place in the midst of a recession in the construction machinery market. However, judging by the exhibitors and VIP customers we met here, the trade show is very encouraging. At such times, bauma China is giving us vitality, hope and spirit.”
Eugen Egetenmeir, managing director of Messe München, was impressed by the visitors’ enthusiasm: “After twelve years of development of bauma China, this show is now not only a platform for product presentation, but also a grand industry party for communication and cooperation for further growth.”
After China, the top ten visitor countries and regions abroad were Russia, Korea, Japan, India, Malaysia, Thailand, Singapore, Taiwan, Hong Kong and Indonesia – in that order. “Bauma China remains a must in our event calendar, on a local level as well as on an international level, as we have customers from South-East Asia, India, the Middle East, South America, Africa and Russia,” said Ulrich Reichert, CEO of Wirtgen China.
Bauma China once again occupied all of the exhibition space – a total of 300,000 square meters – at the Shanghai New International Expo Centre. This year’s show gathered 3,104 exhibitors from 41 countries (2012: 2,718 exhibitors from 38 countries), which is an increase of 14% compared to two years ago.
Nearly 2,100 Chinese exhibitors presented key products to the world at bauma China 2014. After China, the top five exhibitor countries were Germany, USA, Italy, Korea and Japan. Bauma China also featured nine national pavilions, from Austria, Finland, Germany, Italy, Korea, Spain, Turkey, UK and the U.S.
The next bauma China takes place at the Shanghai New International Expo Centre from November 22 to 25, 2016.
