ALEXANDRIA, VA - Today's construction markets are as competitive as ever. That's why it's essential for subcontractors to have the negotiation skills to win the projects they desire. In an effort to help subcontractors gain the extra edge to secure the projects their competitors want, but with better contract terms, the Foundation of the American Subcontractors Association (FASA) has added "Negotiating Skills: Secrets to Selling Your Customer on Your Contract Changes" to the Contractors' Knowledge Depot's line of multimedia contract resources.

The seventh installment of ASA's 2007-08 Subcontractor Bidding and Negotiating Advantage Series, "Negotiating Skills" walks subcontractors and suppliers in two hours through identifying the negotiating tactics that will be the most effective for selling their customer(s) on the terms and conditions they want on the projects they want.

"A successful construction business hinges on a company's ability to successfully bid, negotiate, and secure fair contracts," said ASA Executive Vice President E. Colette Nelson. "This new resource provides subcontractors with the essential knowledge required to negotiate the contract terms they need to manage risks and secure a fair profit."

Learn how a "good" bid isn't everything, how to evaluate the various clauses you want included in your contract and those you don't, and how to get hesitant clients on-board with equitable terms and conditions. Understand why your customer may resist your proposed changes and how to help him or her feel that you are reaching a middle ground. Led by Seth R. Price, Esq., Chamberlain, Hrdlicka, White, Williams & Martin, Atlanta, Ga., "Negotiating Skills" also discusses the ASA Subcontractor Bid Proposal (2008) and the ASA Addendum to Subcontract (2008), and how these tools can help secure better terms on future jobs.

The "Negotiating Skills" CD-ROM contains an audio-visual recording, a media player to install on your computer, and installation instructions. The cost is $65 for ASA members and $95 for nonmembers. The cost is $65 for ASA members and $95 for nonmembers.