The following advice was drawn from a book by Dr. Robert Cialdini titled The Psychology of Influence. The book presents the conditions that lead people to say "Yes" when given offers (like to hire you).

I am bringing these insights to your attention for two reasons.

1. It will help you avoid saying "Yes" to offers that deserve a "No".
2. It will show you how to get the most out of your marketing campaigns.

If our marketing systems fail to tap one or more of these triggers, the likelihood of reeling in new prospects goes into the toilet. As you become familiar with the triggers, ask yourself whether your marketing materials and website are using them.

Reciprocity
Reciprocity means returning a favor. The trigger is that that we are DRIVEN to return the favor. It's almost like we don't have a choice but to return the favor.

This is why when someone you don't know gives you an unexpected gift or does an unexpected favor, you should be careful about what you are tempted to do in return. More than likely, the original gift was made with the intent of gaining something much bigger in return from you. Con men work in this fashion.

Dr. Cialdini tells the story of The Hare Krishnas. The are a religious sect (cult) that mill around airports seeking donations. They used to be easy to spot: shaved heads and long flowing robes.