
LAS VEGAS, NV - The Miller Spreader Company has unveiled its newly-updated line of concrete buggies for the construction equipment rental market. Dubbed the "B-16 and B-21 Concrete Bombers," both models sport a retrograde, military-inspired theme, shipped standard with an aggressive "shark's teeth" design molded into the bucket - a throwback to the tradition of WWII bomber "nose art." The release coincides with the company's newly-adopted branding strategy - a celebration of the quality and values of a bygone era.
The new buggies are bold cosmetic makeovers of Miller's legendary line of overbuilt, heavy-duty Scoot Crete buggies. The aggressive new concept promises to ignite a significant amount of industry buzz. In an age and market where it is readily accepted that "they don't build 'em like they used to," Miller takes a defiant stance to prove otherwise.
Miller anticipates that the unstoppable curb appeal of its new line will actually increase the visibility of its rental yard customers. Beginning with the Concrete Bomber lineup, the company's approach is to build personality and desirability into its products.