HARRISBURG, Pa. - Real men do wear pink and drive pink cement mixing trucks, or at least they do as of last Saturday when Pennsy Supply, Inc. kicked off the first ever "Paving PA Pink" campaign. A bright pink truck set the backdrop for a pre-game, on-field presentation by Pennsy and the Pennsylvania Breast Cancer Coalition (PBCC).

The kick-off commenced a unique two-month campaign, which centers around four conspicuously pink mixing trucks and is the result of the combined efforts of Pennsy, a part of the Mid-Atlantic Group of Oldcastle Materials, and the PBCC to place a different spin on breast cancer awareness. While breast cancer is still considered a woman's disease, breast cancer statistics also include men. And, every breast cancer diagnosis impacts the family, friends and community in profound ways, regardless of age, gender or other demographics.

This all-inclusive message is one of the reasons Pennsy, with a largely male workforce, decided to develop the "Paving PA Pink" campaign. The campaign is a natural choice for Pennsy - the company's 500+ employees actively support more than 21 organizations through volunteer efforts.

"The PA Breast Cancer Coalition is doing wonderful things in terms of educational programs, advocacy and support for breast cancer survivors in Pennsylvania. We hope this unprecedented approach of pink trucks will raise more awareness and support for what the Coalition is doing," said Randy Lake, president of the Mid-Atlantic Division of Oldcastle Materials. "Breast cancer affects all of us, either through our own personal experience or through the experience of someone we know and love. Pennsy wants to get as many people involved as possible in supporting survivors and their families."

Brian Groff, Pennsy's director of customer support, and a PBCC volunteer introduced the campaign to Senator's fans, as they filled the stadium for one of the last games of the season. As part of the presentation, Pennsy employees were dressed in pink campaign shirts and pink hard hats.