LOUISVILLE, Colo., March 19 /PRNewswire/ -- The Rocky Mountain Cement Council, the Colorado Ready Mixed Concrete Association and the Colorado/Wyoming Chapter of the American Concrete Pavement Association have engaged CTA Integrated Communications to create a "No More Potholes" consumer action campaign in the Denver area.

"No More Potholes" campaign ads will appear on RTD buses in Denver and suburbs in March and April. The campaign uses humorous images to drive Colorado's pothole-weary motorists to an actionable Web site(www.nomorepotholes.com) where they can quickly select and email their local city council representatives to request that future street paving be done using concrete, a much harder, more durable and longer lasting road paving material that is not prone to the formation of potholes every year.

"High oil prices have changed the economics of highway and street paving," said Joe Rottman , an engineer with Colorado Ready Mixed Concrete Association." Concrete is now price-competitive with other paving materials. Concrete streets are tough -- concrete isn't affected by the freeze-thaw cycle that tends to generate potholes in other paving materials. Concrete's extreme durability also saves taxpayers money and aggravation by eliminating cone zones for frequent street maintenance and by eliminating the need to spend taxpayer money to regularly resurface the roads."

"For decades, highway engineers have considered concrete the 'Cadillac' of road paving materials because of its durability, long-lasting performance and low maintenance requirements. We want to use this campaign to educate the driving public that concrete paving is an economic choice for our municipalities," Rottman noted.

"For the first time, Colorado taxpayers have an opportunity to put an end to the metro area's annual pothole problem by asking their city officials to specify that future street paving be done with concrete. You can do this with a few easy clicks at www.nomorepotholes.com."