From top-dollar homes in the San Francisco Bay Area to sprawling mountain homes in the Colorado Rockies, discriminating homeowners are demanding custom designs and finishes in their kitchens. In particular, they are looking to express their individuality and distinct design preferences with the fast-growing design material of choice - concrete.

In fact, concrete countertops have become somewhat of a status symbol for kitchens, rivaling granite and other high-end countertop surface options. Consumer Reports Magazine (August 2004) ranked concrete highest for its "customization" and "exclusivity" among high-end kitchen countertops.

As a custom product, the amount of time and craftsmanship required to produce concrete countertops places them as the most labor-intensive and priciest among leading countertop materials.

However, concrete countertops are becoming more accessible for those on a modest budget. The latest do-it-yourself (DIY) trend to captivate homeowners and builders is building your own concrete countertop. This phenomenon has gained popularity largely due to Cheng's best-selling book Concrete Countertops: Design, Forms, and Finishes for the New Kitchen and Bath (Taunton Press, 2002). According to Cheng, there is little monetary investment in making concrete countertops, yet the creative gains of working with concrete are plentiful.

THE SHOWSTOPPER

Increasingly, homeowners are moving away from the monotonous, manufactured look of traditional countertop surfaces and choosing concrete for its earthy, timeless appeal. Plus, the options for personalizing concrete countertops are endless: one can color, polish, stamp and stain concrete or imbed personal objects like stones, seashells and fossils into the countertop's surface, adding sentiment and character. Functional features such as drain boards, soap dishes, and trivets can also be incorporated to suit the homeowners' own needs and lifestyle.