United Kingdom - Europlatform, the conference for European access professionals, will be held on Sept. 15, 2009 at the Atahotel Expo Fiera in Milan, Italy. The conference will take the theme of "Access Rentals: Ready for the Rebound?" While structured around the European rental market, the conference is open to attendees from around the world who face similar conditions in their home market.

The one-day conference is dedicated to access rental management issues and is targeted at senior management. It is jointly organized by the International Powered Access Federation (IPAF) and its official magazine Access International.

"These are truly difficult times and only the best-run companies will survive," said IPAF Managing Director Tim Whiteman. "Those who come to the conference can equip themselves with the right strategies and knowledge to cope with the changing market."

Murray Pollok, managing editor of Access International, said, "Recent research on the powered access rental market by IPAF reveals the important part that access plays in Europe's equipment rental market. A successful access rental market is crucial to the success of the rental sector as a whole. The Europlatform conference can play a role in this, providing a great venue for access rental professionals to share their knowledge and learn from experts."

Those interested in speaking at the conference or in sponsorship opportunities should contact Murray Pollok, managing editor of Access International (murray.pollok@khl.com).