The Rental Show is a resource for new equipment, business strategies and networking opportunities that equipment rental businesses need to face today's economic challenges. Considering all of the resources available under one roof - and the budget-friendly host city - attending the 2009 Show March 2-5 at the Georgia World Congress Center in Atlanta is a necessity for your business. Here's a quick look at all the benefits attendees receive:

New Product Exhibits
See and purchase the latest equipment from 650 exhibitors in more than 300 rental product categories. The Rental Show is where the top manufacturers launch their biggest innovations for the year. Many exhibitors also offer Show-Only Specials - buying incentives available only to those attending the Show.

Rental-Focused Education
Full registration includes a day of seminars led by expert speakers and rental veterans. Topics range from financials, safety and customer service to company Web sites, marketing and human resources - covering practical, relevant ideas that apply directly to rental operations. Construction U, Events & Tents and Next Generation of Rental Owners pre-Show educational workshops also are available for more in-depth coverage of category-specific topics (additional fees apply).

Networking Events
The Rental Show draws an average of 10,000 attendees and exhibitor personnel every year, giving you a priceless opportunity to meet other people who understand your business. Special evening events provide a fun atmosphere to continue networking - including "ARA's Gone Country" featuring an exclusive concert by Lonestar.

Keynote Session
Hear the inspiring story of U.S. Air Force pilot Capt. Scott O'Grady's life-and-death struggle to survive after his plane was shot down over hostile territory in Bosnia in 1995. The keynote session also will include results from the 2008 State of the Equipment Rental Industry Report and the Rental Hall of Fame induction ceremony.