Alpharetta, GA - Honda Power Equipment announces a new sponsorship agreement with Talladega Superspeedway in Alabama. Honda's series of portable generators has been named the track's 'Official Generator,' joining a distinguished list of products offered by select sponsors of the facility.

As an official sponsor, Honda Generators will host an interactive display in the souvenir/display area at Talladega during each NASCAR race to demonstrate its full-line of generators to race attendees. In addition, Honda representatives will be on hand to answer questions and provide support to the race teams, fans, vendors and campers that rely upon generator power at each race.

Talladega Superspeedway is the biggest, fastest, most competitive motorsports facility in the world. Records for both speed and competition have been established at the 2.66-mile superspeedway.

"Honda generators are an ideal match for one of the most competitive sport environments in the world, offering racing teams and racing enthusiasts durable and quiet power for a broad range of applications," said Steve Bailey, vice president, Honda Power Equipment. "Honda Power Equipment is both honored and excited to be working with such a legendary and historical track."

"We are proud to welcome Honda Generators to Talladega Superspeedway," said Talladega Superspeedway President Rick Humphrey. "We look forward to displaying their products to our thousands of loyal race fans and sharing the strength of the Talladega Superspeedway brand."