Glenwood Springs, CO and Saskatoon, SK - Independent Equipment Dealers Association ("IEDA") and Point2 Technologies ("Point2") recently announced an agreement that will extend to IEDA member companies online advertising and lead generation technology as well as support services, as part of a new benefit package fully subsidized by the IEDA. Under the new agreement, IEDA members worldwide can now automatically syndicate their listing inventory of used and rental heavy equipment, as well as attachments to IEDAused.com, a leading edge equipment exchange developed and powered by Point2, and to UsedIron.com, one of the industry’s largest equipment marketplaces online. The agreement also extends to IEDA members free training and support, including assistance for equipment listing data transfers into the Point2 system. "The IEDA is proud to be the first heavy equipment industry association in North America to offer Point2's world-class listing advertising solution as part of its membership benefits," said Mike Cunningham, president, IEDA Board of Directors. "We are constantly seeking new and innovative ways to help our members to stay on the cutting edge of business and grow their revenue. With more prospective buyers today relying on the web to research, buy or rent equipment, every single IEDA member company is now positioned to gain from the trend." Randy Gogowich, IEDA member and sales & rental manager at Edmonton, Alberta-based Emeco, said, "We have been successfully using the Point2 solution to manage our inventory and advertise listings since 2007. To have access to such world-class technology and services will be a very powerful success catalyst for independent dealers, especially in today’s market."