Okatie, SC -MAD Marketing, LLC recently announced its formation and launch as a marketing consulting business. Officially organized under the laws of the State of South Carolina on August 20, 2009 by Michael A. Disser, the company will focus on traditional and contemporary marketing, including digital and social media, strategy and business development, branding, and marketing intelligence. The company’s primary client base is in the rental industry but also extends to other businesses.

Disser, a 13-year veteran of the equipment rental industry, has more than 30 years of marketing experience in the retail, apparel and rental industries. "It has been a life-long dream of mine to start a company that showcases my passion for marketing and for helping companies stand out among their competitors," stated Disser. "It is one of my goals to help my clients blend traditional marketing tools and strategies with new channels and technologies such as social and digital media."