CHICAGO, IL - True Value Company recently held its 20th annual Rental Market in Orlando, Fla., January 8-9, 2009. The popular event attracted more than 350 rental operators from the hardware cooperative's rental-focused retail identities, Taylor Rental, Grand Rental Station, Party Central and Just Ask Rental.

One of the top rental markets in the industry, the event represents the first chance for participating True Value rental operators to preview the latest in rental gear, services and technology, and to exchange ideas with leaders from the rental industry through seminars offered to help them stay relevant and profitable in today's marketplace. This year rental operators had the chance to check out the more than 230 vendors that exhibited at Rental Market.

The day before True Value's Rental Market officially opens, rental operators are invited to "Demo Day," an outdoor demonstration event for rental operators to check out vendors' displays of some of their largest products, ranging from inflatable party jumpers and power tools, to cherry pickers and excavators.

Rental operators also have the opportunity to 'test-drive' rental equipment, including merchandise on public display for the first time.  During Demo Day vendor representatives are able to interact one-on-one with rental operators, answering questions on merchandise and providing first-hand training on how to safely handle, use and maintain the equipment.

A long-time favorite of attendees and vendors alike, at this year's Demo Day there were 73 vendor participants, one of largest showings since Demo Day became a Rental Market event more than 10 years ago.