ATLANTA, September 29, 2008 - Doosan Infracore America is so confident that it can help customers cut fuel consumption costs that the company has issued a first-in-the-industry challenge: put Doosan equipment up against any comparable machine under similar operating conditions and track the data. Then send that information to Doosan and receive $2,000. It's The Doosan Fuel Duel (www.doosanfuelduel.com)

The goal: make it clear that Doosan is the smart choice for equipment that gets the job done - and a smart choice for customers worried about operating cost effectively.

Among the many costs of owning and operating equipment, fuel costs have become the most immediate and largest daily out-of-pocket expense. While the total cost of ownership should be considered, in many cases that can be nebulous and savings can be difficult to quantify. Doosan believes that providing products that are fuel efficient and immediately cutting the amount of fuel used on the job are benefits that its equipment can deliver for an instant positive impact on the bottom line.

Building a bank of data through the fuel consumption challenge will be an excellent supplement to the research and testing that Doosan already does as it develops new models and continues to improve its technology. The data from hands-on operators will add another dimension to Doosan's ability to evaluate and address what customers are facing on job sites under varied conditions. That understanding could lead to new products and support services, or refinements to standard practices such as maintenance schedules.

Doosan's fuel challenge is slated to run from October 1, 2008 - December 31, 2008 for new Doosan loaders and excavators purchased during that time period. According to the program rules, to qualify for the $2,000 award:

• These new machines can be compared to any comparable equipment already owned by the customer (including older Doosan models, and all DX and DL models);
• The customer must currently own the comparable machine (rental or loaned equipment is not eligible). It must be comparable in size to the Doosan machine and be Tier III compliant.
• The configuration (boom and bucket, shear, hammer, etc.) and application of use must be similar.
• All customer fuel data must be recorded via the Doosan Data Worksheet available for download at www.doosanfuelduel.com. Data for fuel consumption must be gathered over thirty (30) full operating shifts.
• The customer must submit all fuel data via the Doosan Fuel Consumption Guarantee website (www.doosanfuelduel.com) or to Doosan via fax directly to 770-831-0905
• The customer's fuel consumption data will be validated and the $2,000 gift card will be sent in six to eight weeks.