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Updated: July 7th, 2009 09:35 AM GMT-05:00

Champion Signs Southeastern Equipment as New Authorized Dealer

Champion C110 C
Champion's new C110 C has all the power to do the big jobs.

Champion Motor Graders

Southeastern Equipment Company, Inc. has signed on with their 15 branches in Ohio and southern Michigan as the authorized dealer for Champion Motor Graders, according to Woody Ferrell, vice-president sales & marketing for Champion Motor Graders, Cambridge, OH.

"With 52 years of proven experience in construction equipment sales and service and 19 branch locations spread across Ohio, Michigan, Indiana and Kentucky, Southeastern is a valuable addition to the Champion network of dealers," Ferrell said.

Southeastern builds relationships
Founded by Bill and Nancy Baker in 1957, Southeastern Equipment expanded from one store covering the southeastern quarter of Ohio to 19 stores covering Ohio, Indiana, Kentucky and Michigan and from two employees to over 200 employees. In addition to Champion, the other major lines that Southeastern represents include Case, Kobelco, Gradall, Bomag and Etnyre.

"Our knowledge of the industry and product convinced us that the Champion line of compact motor graders would round out our current grader offering quite nicely for our customers - especially paving and parking-lot contractors and municipalities," said Charles Patterson, president of Southeastern Equipment.

In addition to its strong lineup of new and used equipment, Southeastern considers its experienced staff and excellent parts and service support, and the fact that the company is family-owned, as its major competitive strengths. Proximity to its customers also remains a company goal. Southeastern has tried to locate its facilities in convenient locations with visibility from major and/or interstate highways. "We like to be as close as we can to our customers," says Patterson. "We know that it takes good equipment to make the first sale, but it takes great parts, service and after-sales support to build a relationship."

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