DALLAS - Opening up new markets is a business goal Dale DuBord, Vice President of Four Seasons Equipment, Inc., is always interested in pursuing. So when Woody Ferrell, Vice President Sales & Marketing for Champion Motor Graders, presented DuBord with the opportunity to become an authorized dealer for the Champion line of compact graders for the area surrounding Houston and Dallas Texas in October 2008, he seized it.

"Up to this point, Four Seasons Equipment hasn't had a good reason for pursuing new business very hard in the parking lot and paving contracting sector," says DuBord. "Our Champion line of motor graders now opens up opportunities for us to expand into that area. It opens the door with customers who are probably already using our other product lines. There are fewer competitors in the compact motor grader business than in the other products we carry. We believe that our Champion line will separate us from the masses."

Four Seasons Equipment, Inc. (FSEI) has served the sales, rental and service and parts needs of its heavy construction equipment customers in the Lone Star state since 2001. With its corporate headquarters located in Houston, FSEI also has branches in Dallas (and Lake Charles, Louisiana). In addition to its new line of Champion Motor Graders, the company carries cranes, excavators, articulated dump trucks, bulldozers, compactors, wheel loaders, backhoe loaders, shears, and hydraulic hammers and specialty attachments from a variety of suppliers including Terex, Liebherr, Hyundai, Sakai, Swenson, and Indeco.

In terms of competitive strengths, DuBord says FSEI is known for its rental fleet of over 300 like-new heavy construction equipment machines and its very strong parts and service support system. "We're long-term players who understand that after-purchase service is how you generate repeat customers," says DuBord. "We appreciate the importance of up-time and the pain of lost production due to malfunctioning equipment, so we really focus on that aspect of the business and we take great pride and satisfaction in keeping our customers up and running."

Champion line will be a new business generator
According to DuBord, FSEI has traditionally specialized in heavy civil site work and municipal projects. With the acquisition of its new Champion line of products, DuBord hopes to cast a larger net. "We'll be pursuing new business with independent parking lot and paving contractors, construction fleets and public works department including Texas DOT. The Champion Graders are ideal for everything from site preparation and landscaping to finish and detail grading. The machines are versatile and cost effective enough to bring projects in on time and within budget. We can also now offer one-stop shopping to all of our customers."