FORT LAUDERDALE, FL - Smaller builders and contractors need help promoting their products and services in this tough market but can't afford to hire a PR agency. To help overcome this, UnderstandingMarketing.com launched the PR Toolkit, an affordable new e-Book that helps smaller companies generate their own public relations tactics to increase sales and profits.

Authored by John Sternal, a seasoned PR professional of nearly 20 years, the new PR Toolkit provides insight to help small businesses leverage the power of media awareness to promote their companies and generate bigger profits. UnderstandingMarketing.com offers DIY marketing and PR information for small businesses and the PR Toolkit serves as an agency-in-a-box for any company looking to insource and get publicity on a shoestring budget.

"It's really important for a smaller business to build 'buzz' and get people talking about them, but they don't have the budget to buy lots of ads or hire a PR firm," said John Sternal, PR professional and author of the PR Toolkit. "In today's very difficult economy, it's important for smaller businesses to identify ways they can gain a competitive edge without compromising their budget, and that's why I wrote the PR Toolkit."

The Small Business Administration is continuously worried over the health of smaller companies. With lending harder to obtain, a more cost-effective approach to marketing and PR is sorely needed, which is where the PR Toolkit can benefit every small business.

Serving as an all-in-one DIY resource, the PR Toolkit shows the small business owner how to easily identify creative angles and topics for stories, write a press release, develop email pitches that get reporters' attention, and to build useful and lasting relationships with reporters. The PR Toolkit also includes free resources for getting a press release published in search engines and on news wires, and how to get stories placed for business publicity. Small businesses can even learn how to use social media like Twitter and Facebook for national publicity.

The PR Toolkit is now on sale for $29.99 and available for easy download by visiting UnderstandingMarketing.com.