Redmond, WA - As part of its continuing commitment to provide customers with first-class service and support, Genie Industries has launched a new online parts ordering system in North America, designed to increase ordering accuracy and customers' productivity. Used in conjunction with Genie's Serial Number Smart Parts Lookup System, customers will now be able to identify a part, add it to the virtual pick list, then roll the pick list directly into an online order.

Earlier this year, Genie launched the online Serial Number Smart Parts Lookup System, a user-friendly website with intuitive search functions that gives customers the parts listings they need, without having to download and navigate through cumbersome .pdf files. This system can be accessed by customers through the Genie website at www.genieindustries.com.

Genie customers with a registered account can access the system, look up and order parts for various Genie products that currently include telescoping and articulating booms, scissor lifts, portable personnel lifts, material lifts, telehandlers produced in North America, as well as Terex light towers and generators.