Business Editors

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--November 21, 2008--RSC Equipment Rental, one of the largest equipment rental providers in North America, will host a case study to spotlight ICM, Inc., who engineers, builds, and supports the global biofuels industry’s most efficient ethanol plants, and exhibit at POWER-GEN International 2008 December 2-4 in Orlando. Both events will showcase RSC’s people, services and equipment while highlighting innovative programs that set RSC apart from the competition.

The case study, which is open to the public, will take place on Tuesday, December 2 at 12:00 pm PST in Meeting Room #S330H at the Orange County Convention Center. The event will introduce RSC’s new Integrated Services Group; a team of professionals that provide an array of new services to meet the unique needs of many power customers and illustrate how RSC’s Total Control®, a program that allows you to manage your fleet, your costs and your time more efficiently, has successfully streamlined the management of a company’s equipment fleet. Join us and enter to win a Blu-ray Disc® Player.

RSC will exhibit at booth #3859 at POWER-GEN International in a replica of a RSC Mobile Tool Room™, a portable unit custom-stocked with all the tools, small equipment and hardware necessary for a specific project. Stop by for a tour and enter a drawing for a chance to win a Lincoln Electric Outback welder/generator.

Company leaders will be on hand to extend their appreciation to customers. They will also talk in greater depth about RSC’s equipment, services and technologies to help resolve five key industry issues: controlling costs, boosting productivity, on-time delivery and pickup, maintaining safety and equipment maintenance.

POWER-GEN International will be the world's largest industry exhibit floor featuring more than 1,200 companies. An estimated 17,000 industry professionals from over 76 countries are expected to attend the event. The exhibition is designed to share practical experiences, knowledge and ideas on the latest power industry trends and challenges.