DES MOINES, IA — RentalMetrics, an online consulting service, aims to make deployment of technology solutions as painless as possible for construction and rental businesses.

At RentalMetrics.com, professionals in the construction industry will subscribe to research GPS and other technologies, such as business process and project management solutions. After finding the right technology, RentalMetrics subscribers will use the service to help deploy those solutions within their companies and will also be able to calculate the technology's ROI with RentalMetrics tools.

Courses on marketing and promotion will also be available to RentalMetrics subscribers interested in learning tools such as business blogging and marketing plan development.

Founder Doug Mitchell, a software start-up veteran, watched companies struggle with technology deployments for years. His experience is the onus for RentalMetrics.

According to Mitchell, RentalMetrics is more than a clearinghouse of technology product information. While this information is available, subscribers also gain the kind of analysis on-site consultants provide.