Yes, we're focusing on marketing again.

You see, several of my new clients have come out of winter with empty sales funnels. So, my mind has been focused on marketing construction services. Since marketing is almost always topical for contractors, here we go again.

Defective marketing systems cause empty sales funnels. Fix the marketing, fix the sales lead problem. The surest way to fix a broken marketing system is to collect an abundance of powerful testimonials.

If you are like most people, you are reluctant to ask your clients for testimonials. You probably feel like you would be asking for some huge, monstrous favor.

There's really no need to feel that way.

They hired you. That was the hard part. Giving a testimonial is easy in comparison.

Now it's true that some of your customers will be uncomfortable giving you a testimonial. Some are naturally very shy while others are unwilling to lend their personal credibility to someone else.

But in general, you will find that most of your customers will be happy to give you a testimonial - if you write it for them!