You can't maintain your competitive advantage without getting and keeping your people on the same page, passionately committed, and mutually accountable. Simply put, you can't maintain your competitive advantage without building a great team.

Why? Because businesses live and die by the people who work for them. You simply can't have a great business without building a focused, committed team.

What I'm going to share with you is important - LITTLE KNOWN - stuff. These are the conditions you your business' potential. Failure to set up these conditions will hamstring your company's efforts to grow and prosper.

So, what conditions create a great team? Glad you asked. But first a brief background on where this stuff came from.

The insights presented today come from a friend of mine who could politely be called a mad scientist (he has been called many less polite things). He has toiled in the academic world, researching organizational performance and adaptability for over 35 years. Virtually nobody outside of the academic world has ever ATTEMPTED to read him.