Instead of working on a specific skill or solution for your business, we're going to talk about how the flood of information that bombards you every second of every day is hurting your effectiveness as a business person.

As you are probably aware, for the last ten years the media has been making a big stink about how we have entered the Information Age. The Industrial Age is dead, long live the Information Age. Of course by the time the media discovered the Information Age, it had been going on for over 20 years.

Well, someone who I listen to and follow; someone who is on the leading edge of marketing, advertising, and selling; someone who is a highly successful (not to mention expensive) coach to dozens of famous marketing consultants, has released a new report that I think hits the nail on the head.

We are no longer in the Information Age. We've already passed through it!

Welcome to the Attention Age.

The rules of the Information Age no longer work. The Attention Age operates on a completely different set of rules - rules that you had best learn and adapt to.

The primary rule of the Information Age was that the key to success was commanding the most information. The person with the most information was going to get the most sales, make better decisions and be the most valuable supplier or employee.