When Was The Last Time You Gave Something For Nothing?
When was the last time you gave a client something for nothing? If you're like most in the construction industry, you probably can't quite remember when the last time was. Times have been undeniably rough for almost every business, and we've all tightened our budgets and slashed the number of perks and freebies that we used to dole out without much thought.

However, if generosity hasn't crossed your mind in a while, you may be missing out on key opportunities that can win you new business. The simple act of giving can dramatically increase your ability to sell. No, you don't need to fork out money you don't have to wine and dine potential and existing clients. Many valuable and memorable gifts and services that you can offer won't cost you a penny. Giving these value-added tokens of your appreciation at the right time can and will set you apart from your competitors.

The following are some guidelines to get you in the mindset of giving more to your clients, and then hopefully receiving more in return from them.

Listen Carefully to Them
Are you not sure what you can give? Start by listening to your clients. Ask them about their needs and interests.  Some will only discuss business-related topics. Others will share with your information about their families, friends, and hobbies. Regardless of how personal they get with their information, take good notes on what they do talk about with you. This information will provide you with the foundation you'll need to go beyond the expected level of customer service. Price: $0.00