Campaign Development and Integration
With the continuation of PCTC’s Be Informed. Seal Success. public education campaign, the council focused on providing contractors with cost comparisons to illustrate return on investment and foster communication with customers who may not fully understand the benefits of pavement coating. Downloadable residential driveway and asphalt lot infographics, available on PCTC’s website, showcase how an investment in sealcoating helps property owners save time, money and resources in the long run. These cost comparisons were among the most frequently visited assets on PCTC’s education portal, demonstrating high interest in the tools. Additionally, the extension of the Be Informed. Seal Success. campaign onto social media channels helped provide contractors with easy access to quick tips and resources through multiple platforms.
Regulatory Efforts and Resources
In its interactions with regulators, PCTC continued to respond to challenges at the federal, state and local levels of government throughout the year by educating officials and the public about the safety and efficacy of properly applied sealant. As in previous years, PCTC engaged directly at federal and state levels, plus provided tools for stakeholders support advocacy efforts at the local level, where proposed legislation can pop up quickly and resources can become a challenge. The council expanded the Be Informed. Seal Success. campaign with updates to templated letters, informational handouts and talking points on its education portal to support applicators with resources required to advocate against local ban legislation.
Best Management Practices Amplification
In 2019, PCTC also placed a greater emphasis on Best Management Practices (BMPs) for sealcoating application. As part of its commitment to promoting job site safety, the council is focusing on recommending pavement maintenance processes that contractors can reference to facilitate training or brush up on sealcoating procedures. Promoting BMPs will remain central to PCTC’s efforts in the coming year as the council works to amplify the safest and most efficient methods for achieving the desired end product.
As we look forward to 2020, PCTC will continue developing, promoting and advocating for programs that benefit the pavement maintenance industry. Contractors interested in keeping up with initiatives can follow PCTC on Facebook and LinkedIn to learn how the organization can benefit applicators, their customers and their businesses in the new year.
