Doug Mitchell of RentalMetrics.com joins us to share his insights as to how companies can get the maximum return on their investment using GPS technology in their fleet. The technology goes well beyond dots on a map and when leveraged can lead to an increase in efficiency, customer service, and your bottom line. After you've listened to the podcast, if you are looking even more information about how GPS can benefit your fleet, check out the video from RentalMetrics.com. Simply click on the link below to watch. http://www.viddler.com/explore/mitchgroup/videos/12/ In addition, all readers of this blog are invited to a free trial of the RentalMetrics.com Introductory Courses section. Visit http://signup.rentalmetrics.com, select the FREE TRIAL and use the coupon code RPNTRIAL99. Also, RentalMetrics.com is offering a limited time 50% charter subscriber discount for its PAID FULL ACCESS subscription. Visit the same URL as above, select the FULL ACCESS membership, and use the coupon code ILECHARTER. This will drop the price from $2,500/quarter...to $1,250/quarter...for the life of their continuous subscription.