'How do you Topcon?' video contest launched

LIVERMORE, CA - - "How do you Topcon?" is the theme for Topcon Positioning Systems' (TPS) new video contest aimed at showing how customers put TPS instruments to work.

The contest will run August 1 through October 31, 2011.

Participants will upload a short video (maximum 120 seconds) showing how they use Topcon products and services. Any use of Topcon equipment across all business segments -- construction, survey, emerging business and agriculture -- will be eligible.

At the close of the contest, social media users (Facebook, Twitter, YouTube) will vote on their favorite videos, based on contest rules, which will be posted on the contest page website (www.topconpositioning.com/hdyt).

From points received, the finalists will move to the last stage -- an independent panel of judges. Points will be awarded for creativity/originality of the concept of the video and also of the final product.

Winners will be notified after December 1. Prizes include: Grand prize, choice of a Topcon product from a selection of products, or iPad 2, or $750 American Express (AMEX) gift card.

The four runners up will get one of either a $500, $250, $100 or $50 AMEX gift card.

"Video of the Week" winners will also receive a $25 AMEX gift card or a "How do you Topcon?" hat and t-shirt. Winners will be featured in a special edition of Topcon Today, as well as in a national news release and on the TPS website.

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