A team from IDOT, Federal Highway Administration and CH2M HILL coordinated an effective public relations campaign to secure stakeholder approval of a new multi-modal area transportation plan for the Elgin O'Hare-West Bypass Project in suburban Chicago. Located adjacent to the airport, the area is also home to 27 separate communities and two counties encompassing some 125 square miles—a project area full of planning, community and engineering challenges. Nevertheless, the team generated positive involvement by attracting groups ranging from 400-1,000 residents to attend 130 project review meetings and public forums. They also helped generate 38,000 letters of public support, demonstrating that building consensus one block at a time can be effective even in diverse and developed metropolitan areas.
Second Place: Florida's Turnpike Enterprise, PB Americas, KPMG LLP and URS Corporation
"Homestead Extension of Florida Turnpike All-Electronic Tolling Communications and Marketing Program"
In February 2011, the southern 47 miles of Florida's Turnpike became an all-electronic, no-cash toll road. Known as the "Homestead Extension," this segment is located in heavily populated Miami-Dade County and serves as key commuter and tourist route. Project team members PB Americas, KMPG LLP, and URS Corporation implemented a successful multi-lingual education campaign to inform users about impending changes and available payment options. Among the key elements: holding workshops and public hearings using webinar technology, distributing one million toll plaza fliers, placing billboards and toll booth banners, and providing informational materials to state and local tourism visitors bureaus.