True Value Rental Names Billy Goat Lawn and Garden Supplier of the Year for 2010

Lee's Summit, MO -True Value Company's rental division, based in Chicago, named Billy Goat Industries its 2010 Lawn and Garden Supplier of the Year on Jan. 31 during the co-op's Spring and Rental Market in Orlando, FL. This marks the second such recognition in the past four years - Billy Goat received True Value's Rental Tool and Equipment Supplier of the Year in 2007.

Dave Feuerhelm, True Value's merchandise manager for rental, highlighted Billy Goat's strong sales growth, product quality, in-store merchandising, store support and new product introductions as the reasons why True Value selected Billy Goat for this award. Lyle Heidemann, True Value's president and CEO, joined Feuerhelm on stage, to present the award to Billy Goat.

"True Value's business partners are dedicated to helping our retailers succeed," Heidemann said. "Billy Goat Industries represents an exceptional group of focused individuals, and we're pleased to honor this company for its outstanding contributions, dedication to quality and positive financial impact on the co-op and our retailers' businesses."

Pierre Pereira, vice president of sales and marketing at Billy Goat, was pleased with the recognition, stating, "Billy Goat is grateful to receive this award. Our company strives to maintain the highest level customer satisfaction, quality, support and service to True Value members involved in the rental business."

True Value is one of the world's largest retailer-owned hardware cooperatives with sales of $1.8 billion in 2009. The co-op's Grand Rental Station and Taylor Rental Centers are full line general rental stores offering tools, party and event supplies and equipment, and contractor equipment to the homeowner and/or professional contractor. Just Ask Rental, the in-store rental model carried in True Value retail locations, is also part of the more than 900 total rental entities that are part of the True Value co-op.

Billy Goat manufactures and supports a full line of lawn and garden products inclusive of power rakes, aerators, overseeders, sod cutters, brush cutters, high weed mowers, lawn and litter vacuums and walk behind blowers. A family-owned and operated business outside of Kansas City, MO, Billy Goat has been serving the rental industry for more than 40 years with a strong focus on product innovation, durability and quality.