Rouse: Total Q3 Trade-Ins Increased 117% from 2009 to 2010

According to the December Construction Rental Report from Rouse Asset Services, major North American rental companies sold 5% less construction equipment (as measured by sales price) for the three months ending Sept. 30, 2010 than in the quarter ending Sept. 30, 2009.

Equipment sold to dealers (or trade-ins) in Q3 '10 represented 27% of total sales, versus 12% of total Q3 '09 sales. Equipment sold via retail channels represented 50% of Q3 '10 sales, versus 68% of total Q3 '10 sales.

On the slightly lower sales volume, equipment sold at auction increased from 20% of sales in Q3 '09 to 22% of Q3 '10 sales.