NPE Offers New Looks at Marketing for Contractors

Four new marketing sessions by new speakers at National Pavement Expo, Feb. 2-5 in Nashville, will help contractors as they enter the 2011 season.

Jeff Slutsky, Street Fighter Marketing, brings his unique approach to contractor marketing in his 3-hour workshop, "Street Fighter Marketing: Building Sales on a Shoestring Budget," Feb. 2. Slutsky says the workshop is "a 'must' for anyone involved in the planning, organizing, or executing a contractor's marketing program." He also will present a 90-minute session, "Street Fighter Selling Tactics: Simple Selling Approaches to Easily Close More Sales."

True Nature's Jeff Korhan also makes his first appearance at NPE with 3 timely seminars related to marketing using social media. His 90-minute sessions are "Twitter, Facebook, and Blogging: How to Capitalize on Social Media Marketing," "Build Sales -- and Your Business Legacy -- By Writing a Blog," and "Strategic Social Media Marketing for Entrepreneurs and Small Businesses."

For complete descriptions and to register visit