's Mike Disser Blogs: Can People Be Taught The Art Of Sales?

Does someone have to be born a salesperson or can they be taught? How do you know if someone will make a good salesperson? It's an age-old question for many companies and I believe salespeople can be taught the art of sales. You can teach someone selling skills, but the learning curve is shorter for people with key character traits.

The two most important core traits are understanding and drive. The best salespeople believe they are fulfilling a customer need rather than pushing product down someone's throat. They have a natural ability to identify a prospect's need by asking probing questions, to affirm or better yet, relate to that need and to demonstrate how their product or service can uniquely address it.

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